Seth Godin: Safe is Risky

 

For Seth Godin the Riskiest thing you can do is Play-it-Safe.  In this hectic era with thousands of media driven messages assulting us every day, it is the Re-Markable that touches us.  It is the Re-Markable that we remember.  When it is Re-Markable, we talk about it.    Those who care about what we care about listen.  We are heard and our message spreads.

 

We have no attention to spare. We do not want e-mail.  We want me-mail.  Reach out to reach those who really love and care deeply about what you do, the rest are not going to notice anyway.

 

I think he is right.

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